AI-generated imagery
Every image on the site is AI-generated from the firm's own officers' likenesses, so the people shown are their real team and no photoshoot was needed.
Case Study · Full-service client
A security firm that looks as discreet as it works.
Prestige Guard protects hotels, luxury retail, venues, private events and executives across South Florida. We refined their logo and brand, rebuilt their website, run their social media, local search and SEO, and built a system that finds new business for them every week.
- Logo & branding
- Website rebuild
- SEO
- Google Business Profile
- Social media
- Lead-radar system
- Print & email assets
- Client
- Prestige Guard
- Industry
- Private security
- Market
- Miami & South Florida
Where we started
A website that didn't match the firm.
The old site was bold orange and navy, with a "What we offer" accordion and a row of day-rate pricing cards. It listed services and prices, but said little about how the firm actually works.
The brief grew from a website into a full brand, marketing and lead-generation program.
Website
Before and after.
The new site is organised around six environments the firm protects, leads with a consultation request instead of price cards, and puts credentials, reviews and a direct phone number in front of visitors.
Before
The old site: homepage, services accordion and pricing cards.
After
The new homepage.
The full new homepage, scrollable. Open the live site
Mobile
The Radar on mobile (see below)
Built to be found
Page structure, copy and titles are set up for local search, with a page for each environment the firm serves.
Logo & branding
The same lion, quieter.
We kept the shield-and-lion idea and tweaked the logo around it: a lighter, letter-spaced wordmark and a smaller mark, still in navy and bronze, so the brand reads as hospitality first, security always.
Before
After
Live · growing
Prestige Opportunity Radar
A weekly brief of who to call next.
We built a system that scans South Florida for new hotel and luxury retail opportunities, scores each one from 0 to 100 on fit, size, luxury level, timing and the decision-maker trail, and sends the firm a short weekly brief. For each lead, the team marks "Strong lead" or "Not for us" and adds a note, and the next week's list gets sharper.
0–100
Fit score on every opportunity
3
Segment radars, covering hotels & residences and luxury retail
13
Opportunities in a single weekly brief
90
Day look-ahead window
One weekly brief. Lead examples come from public news sources.
Next phase: researching who makes the security decision at each opportunity.
Ongoing
Social media
A month of content, planned before day one.
We plan, design, write and post for Facebook, LinkedIn and Instagram. Month one is a 21-post calendar built around recurring series, each with its own copy for Instagram and Facebook, so the firm sounds like itself on every platform. We're now also editing and posting content from the firm's own photo and video shoots.
- 21 posts planned in month one
- 3 platforms: Facebook, LinkedIn, Instagram
- Series: Behind the Standard · Miami This Weekend · What We See · On Screen · The Craft · Everyday Habits
Ongoing
Local search
Google Business Profile & SEO.
We manage the firm's Google Business Profile and its SEO, so people searching for private security in Miami and South Florida find them. The site now shows a 5.0 Google rating and links to the firm's reviews.
In progress
Brand toolkit
And the rest of the brand.
Beyond the website and social, we're producing the everyday pieces that carry the brand: business cards, flyers, email signatures and more.
Want one team for everything?
Brand, website, SEO, social and lead generation, all in one place.
Prefer to talk?